Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTechRetail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.
How an operating system enabled retailers to build successful, scalable media networksPlacements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinksThe next frontier for ads is screens near points of sale, not traditional TV.
The Retail Media Boom is Only the BeginningRetail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.
'Are you spending my money wisely?': Marketers get creative to address RMN transparency questionsMarketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'Brands face pressure to increase spending on retail media networks for better shelf space.Retail media networks are growing to account for 20% of total ad spend.Negotiation processes now include media spend commitments from brands.
Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTechRetail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.
How an operating system enabled retailers to build successful, scalable media networksPlacements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinksThe next frontier for ads is screens near points of sale, not traditional TV.
The Retail Media Boom is Only the BeginningRetail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.
'Are you spending my money wisely?': Marketers get creative to address RMN transparency questionsMarketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'Brands face pressure to increase spending on retail media networks for better shelf space.Retail media networks are growing to account for 20% of total ad spend.Negotiation processes now include media spend commitments from brands.
With the rise of retail media networks, marketers continue to grapple with lack of standardizationThe growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.Consolidation is expected in the future, with brands focusing on the few networks that have the most impact.
The brand's guide to community advertisingBrands are leveraging community advertising to reach specific target audiences and build relationships with consumers.Honesty in influencer content and product recommendations helps to build trust and capture consumer attention and loyalty.
Should retail media sit with marketing or trade teams? 3 organizational principlesInvesting in retail media networks is crucial for sustainable growth and brand visibility in the retail landscape.Brands need to restructure internal teams to strike a balance between short-term gains and long-term brand development.